President Trump reveals sweeping new tariffs on key imports, shaking global trade markets
Washington D.C., September 26, 2025 — U.S. President Donald Trump has once again shaken global trade markets by announcing a fresh round of US import tariffs targeting critical industries. These include a 100% duty on branded pharmaceuticals, a 25% tariff on heavy trucks, and higher taxes on furniture imports. The move is being seen as part of Trump’s long-running Trump tariff policy, aimed at protecting domestic industries but likely to trigger global trade tensions.
Trump has long championed protectionist trade measures, arguing that foreign competitors undercut American companies and jobs. During his first presidency (2017–2021), he imposed heavy tariffs on steel, aluminum, and Chinese goods worth billions of dollars. Critics labeled it as a “trade war,” while supporters claimed it boosted domestic industries.
Now in 2025, Trump’s administration is doubling down, particularly in industries where the U.S. relies heavily on imports: medicine, automobiles, and consumer goods.
Pharmaceuticals: The U.S. is the world’s largest consumer of branded drugs, many of which are imported from Europe and India.
Automobiles: Heavy trucks form the backbone of American logistics, with major imports from Germany, Japan, and South Korea.
Furniture: A significant share comes from Asia, especially China, Vietnam, and Malaysia.
By targeting these sectors, Trump aims to force multinational corporations to invest more in U.S.-based manufacturing.
100% Tariff on Branded Pharmaceuticals
Perhaps the most controversial part of the new policy is the doubling of costs on branded imported drugs.
Branded medicines face 100% tariff, raising concerns over healthcare costs
Impact on Consumers: U.S. patients already face some of the highest medicine prices globally. A 100% duty means imported cancer drugs, heart medications, and specialty treatments could become unaffordable.
Impact on Pharma Industry: European giants like Roche, Novartis, and Sanofi, along with Indian pharma companies, will face tough market conditions.
Healthcare System: Hospitals and insurance companies may pass on extra costs to patients, raising healthcare premiums.
Health experts warn that patients could suffer if cheaper alternatives are not made available. While the U.S. does have generic drug manufacturing capacity, specialty medicines often have no substitutes.
25% Tariff on Heavy Trucks
New 25% tariffs on heavy trucks may raise logistics and transport costs
The U.S. trucking industry is a lifeline for supply chains, moving goods worth trillions of dollars annually. Trump’s decision to impose a 25% import tariff on heavy trucks is expected to:
Raise the cost of imported vehicles from brands like Daimler (Mercedes-Benz), Volvo, and Toyota.
Put pressure on U.S.-based manufacturers like Ford and GM to increase domestic output.
Affect logistics companies who may delay fleet upgrades due to rising costs.
Economists warn that shipping rates could increase, leading to higher costs across multiple industries. Since 70% of U.S. freight is transported by trucks, even a small cost increase could ripple through the entire economy.
Furniture Imports Under Fire
Furniture may not sound as critical as medicine or trucks, but it is a multi-billion-dollar industry in the U.S. dominated by imports from Asia.
China, Vietnam, and Malaysia are leading exporters of wooden and upholstered furniture.
U.S. retailers like Walmart, IKEA, and Target rely heavily on imported furniture to keep prices low.
A tariff hike means higher prices for American households, especially middle-class buyers.
Imported furniture may become costlier due to new US tariffs
Domestic furniture makers may benefit in the short run, but industry experts note that U.S. manufacturers cannot fully meet demand, creating supply shortages.
Global Reactions
The announcement has already sent shockwaves through international markets.
European Union: Officials in Brussels condemned the tariffs, warning of retaliatory measures on U.S. goods such as agricultural exports and tech products.
China: Beijing called the move “unfair protectionism” and hinted at challenging it at the World Trade Organization (WTO).
India: New Delhi expressed concern over its pharma exports being hit, noting that the U.S. is its largest market for branded generics.
Global analysts say the stage is set for another round of trade disputes that could disrupt supply chains and destabilize markets.
Economic Impact – Short Term vs. Long Term
Short Term:
Higher prices for medicines, trucks, and furniture.
Immediate strain on U.S. importers and consumers.
Stock market volatility, especially in healthcare and auto sectors.
Long Term:
Potential investment in U.S. manufacturing facilities.
Possible return of some jobs to American soil.
Risk of retaliatory tariffs hurting American exports, especially agriculture and tech.
Rising Trade Tensions, Expert Reactions, and Consumer Impact
The announcement of US import tariffs on branded pharmaceuticals, heavy trucks, and furniture has sparked immediate attention across global markets. Experts warn that Trump’s latest tariff policy could escalate global trade tensions and significantly affect everyday Americans. This article explores the economic, political, and consumer consequences of Trump’s decision.
Could This Trigger a Global Trade War?
Whenever the U.S. imposes US import tariffs, international trade partners often react strongly. Analysts predict a potential trade war as a result of Trump’s new tariff policy:
European Union (EU): Officials are considering counter-tariffs on U.S. agricultural and technology products.
China: Beijing may retaliate with tariffs on U.S. exports, further intensifying global trade tensions.
India: Indian pharmaceutical exports, heavily dependent on the U.S., could face severe losses.
The combination of these retaliatory measures and new US import tariffs could disrupt supply chains worldwide.
Political Context of Trump’s Tariff Policy
Trump’s 2025 tariff policy aligns with his “America First” agenda:
Elections & Politics: The tariffs strengthen his domestic image by protecting American jobs and industries.
National Security Argument: Trump claims reliance on foreign imports, especially drugs and trucks, poses a national risk.
Domestic Manufacturing Incentives: By imposing US import tariffs, the administration encourages companies to manufacture within the U.S., creating jobs and boosting local industries.
Expert Opinions
Economists: “While US import tariffs protect some domestic sectors, they raise costs across the economy,” says Dr. Michael Harris, a trade economist.
Pharmaceutical Industry: The Trump tariff policy will directly affect branded pharmaceuticals. PhRMA warns that patients could see higher medicine costs, and R&D spending may decline due to reduced profits from U.S. imports.
Trucking & Logistics: Trucking associations highlight that a 25% tariff on imported trucks will increase costs, leading to higher delivery fees. US import tariffs on heavy trucks could indirectly raise prices for multiple consumer goods.
Furniture Retailers: Retailers like IKEA and Walmart may pass on the cost of imported furniture affected by US import tariffs, impacting everyday consumers. Smaller stores may struggle to absorb these costs.
Impact on US Consumers
The impact on US consumers from Trump’s tariff policy will be felt in multiple areas:
Healthcare: Branded drugs subject to US import tariffs may become significantly more expensive.
Trump’s US import tariffs reflect a continuation of his tariff policy under the “America First” agenda. While these measures aim to protect domestic industries, the impact on US consumers and the potential escalation of global trade tensions could have far-reaching consequences. Businesses, governments, and consumers worldwide are now closely watching how these tariffs will reshape international trade and economic policies.